People across the globe spend countless hours on social media apps like Facebook, Instagram, and Twitter just to name a few. This is an opportunity to engage with existing customers and even use it to find new customers.
If you’re not active on social media, you’re missing out! Social media can be used to connect with locals, promote products, and increase website visitors and foot-traffic to your brick and mortar store. Follow these steps to launch your social media presence:
Create a Strategy
Learn who your customers are, define your goals, and identify which social media platform is best for you.
- Who is your audience?
- Where do they hang out?
- What do they care about?
- How do they use social media?
Plan Your Content
Keeping your audience in mind, create a social media content calendar that outlines post content for each day of the week.
Schedule posts for various times of the day to find the best time to reach your audience.
Manage Your Reputation
Once you’re engaged with your audience, users will start posting comments, messages, and customer reviews.
Make sure to reply to each promptly using a kind response.